ABOUT

I DIDN’T JUST CREATE A BRAND—I BUILT A MOVEMENT.

RAYVENT WASN’T BORN IN A BOARDROOM. IT STARTED WITH ME, A DREAM, AND AN UNAPOLOGETIC VISION TO CREATE SOMETHING BOLDER THAN JUST SUNGLASSES. I’VE ALWAYS BEEN DRAWN TO STYLE, TO EXPRESSION, TO THE EDGE WHERE FASHION MEETS INDIVIDUALITY. BUT I KNEW THE INDUSTRY NEEDED SOMETHING REAL—SOMETHING THAT WASN’T JUST ABOUT SHADES BUT ABOUT THE PEOPLE WEARING THEM.

THIS BRAND IS PERSONAL. EVERY DESIGN, EVERY DETAIL, EVERY CHOICE REFLECTS MY STORY—THE FEARLESSNESS OF REINVENTION, THE POWER OF STANDING OUT, AND THE COURAGE TO OWN YOUR PRESENCE. WHEN YOU WEAR RAYVENT, YOU’RE NOT JUST PUTTING ON SUNGLASSES—YOU’RE STEPPING INTO A MINDSET.

I BUILT RAYVENT FOR THE ONES WHO KNOW THEY’RE MEANT TO BE SEEN. FOR THOSE WHO MOVE DIFFERENTLY, DREAM LOUDER, AND TURN EVERY STREET INTO A RUNWAY. IF THAT’S YOU, WELCOME TO THE FAMILY.

SEE THE EDGE. LIVE THE EDGE.

- TRAVIS WHITE